Download Your Guide to Marketing Attribution ModelingOne of the biggest challenges we have as marketers is proving the ROI of our marketing activities. We have too many options when it comes to building out a marketing plan that we think will achieve the goals we want to achieve. Whether that’s generating new leads or driving online sales, the options are endless. Do you stick with a purely digital strategy? Do you use an “omnichannel” approach to blend offline and online marketing? Our guide walks you through the types, benefits, and downsides of some of the more common attribution models available.
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